Wednesday, April 08, 2015

The Mouse

America's favorite rodent will soon star in another new teevee show. From a Diz press release via Deadline:

Now Mickey Mouse is set star in Mickey And The Roadster Racers, an animated/live-action series due to premiere on Disney Junior in 2017. Minnie, Pluto, Goofy, Donald and Daisy will be joining him on the show, which will take the Sensational Six and their uniquely personalized vehicles on humorous high-spirited races around the globe plus hometown capers in Hot Dog Hills. ...

It is a good thing, keeping the corporate symbol fresh and vibrant.

On dark nights, when I'm given to thinking long, dark thoughts, I sometimes wonder what will happen when the Steamboat Willie Mickey becomes public domain. (It won't be too many years from now.)

And I wonder if Diz Co. and other fine, entertainment conglomerate will arm-twist Congress (yet again) to extend copyright protection. Yet again.

(Perhaps not, since the "corporate symbol" and "trademark" thingies have longer life spans. I guess we'll just have to wait and see.)


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