... Time Warner-owned companies announced they would launch a new slate of animated features, books, apparel and toys for girls 6 to 12.
Dubbed DC Super Hero Girls, the brand will feature the publisher's female characters—including Wonder Woman, Supergirl and Batgirl—portrayed as teenagers who are still learning to master their superpowers and crime-fighting skills.
Our question is: What took the WB so long? ...
The conglom has had a plethora of women in capes and Spandex in their "copyrighted material" folder for a long time, but Warners also has a long record of letting others blaze new commercial trails.
As I write, Disney is gearing up to release Avengers: the Age of Ultron across the fruited plain. This weekend, Ultron pulled down over $200 million overseas, and all signs point to a boffo opening domestically.
All the commercial Whoop Dee Doo on the other side of Burbank has (at last) caused Warners to stir out of its self-induced coma. Somebody in the executives suites has noted that Time-Warner owns this conglomeration of super heroes called "The Justice League" so hey! If the Walt Disney Company can open its own mint with a comic book franchise, T-W can do the same, right?
You bet they can. But Diz Co. has a long head start out of the blocks. And it's not enough that Warners' movies with caped crusaders get made, they must also be good.