Friday, April 03, 2015

International Animation: Summaries of the Obvious

So there are animation analyses of Europe and Asia out and about. The Asian summary goes:

Much of Asia's animation production since the 1960s has been tied to foreign interests attracted by stable and inexpensive labor supplies. For nearly forty years, western studios have established and maintained production facilities, first in Japan, then in South Korea and Taiwan, and now also in the Philippines, Malaysia, Singapore, Vietnam, Thailand, India, Indonesia, and China. The economics of the industry made it feasible for Asia to feed the cartoon world, to the extent that today, about 90% of all American television animation is produced in Asia. ...

The major factors behind outsourcing of animation content to the Asia/Pacific region are the availability of trained skills at lower labor rates. ...

Low wages attract budget-basement production work. Wowsers. And people pay brisk money for this insightful information? ...

And then there's the continent on the far side of the Atlantic:

Animation studios in European countries such as France and Spain have emerged as the market leaders in Europe. This is in part driven by the proactive steps taken by the governments of these countries by offering a range of tax breaks. The European animation studios started partnering to produce animation content for Television. These alliances resulted in content suited for local population.This is particularly seen in countries such as France, UK, Germany and Spain.

However the European animated feature film industry still has not achieved the popularity and global appeal of their American counterparts. ...

Shorter report: Europe gives away free money to pump up animation production. Europe (except for Chris Meledandri's Paris studio) hasn't figured out how to make features the world audience wants to see.

2 comments:

Christopher Sobieniak said...

I still have high hopes for Europe.

Pitch Worx said...

Hey Steve Hulett,

I have seen lot of blogs post of animations but this blog is something unique. I earned some of very good information which was i never knew it. Thanks for sharing with us.






Regards,

PitchWorx 

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