STX Entertainment Motion Picture Group chairman Adam Fogelson announced today [that Adam Sandler and his Happy Madison Productions are set to make an untitled family animated project] which calls for Sandler to write, produce and star.
Fogelson, who worked with Chris Meledandri’s Illumination Entertainment on blockbusters including Despicable Me, Despicable Me 2, Minions, The Lorax and more said in a statement: “As we continue to grow our company, the family arena is of critical importance to STX Entertainment and we are tremendously excited to have Adam Sandler and Happy Madison developing projects with us for the global animation market. ....
Mr. Sandler had a lot of influence and leverage on the Transylvania pictures, writing, producing and supplying vocal talent. Both features made sizable profits.
That wasn't the case with Adam Sandler's first foray into animation, 2002's Eight Crazy Nights. As with Hotel Transylvania, Sandler wrote, produced and starred in the hand-drawn feature. But it came at the end of the cycle for traditional animation, received lackluster reviews, and died a quick death at the box office. (In fairness to Adam Sandler, there weren't a lot of hand-drawn cartoon features that were doing well after the turn of the century.)
So now the relatively new STX Entertainment will join forces with the comedian to jump into feature animation. And we will see how one more player performs in the steadily expanding cartoon marketplace.