Sunday, September 30, 2007

The Box Office Slugfest

Here at the tail end of September, no tent poles are being planted. Autumn is the time of year when film with lesser expectations make their appearance.

Newbies The Game Plan and The Kingdom, neither with sterling reviews, finish one-two for the weekend. The Game Plan with $22,675,000, and The Kingdom with $17,694,000.

Resident Evil, last week's winner, declines a steep 66% -- the usual fate of a horror flick -- to gun down $8,000,000 for a $36.8 million total.

There aren't any animated film in current competition, Ratatouille and The Simpsons Movie having run their lucrative courses.

The two big film currently in release, Evan Almighty and Dragon Wars, haven't exactly been burning up the box office. Almighty, with a reputed $175 million price tag, just ticked over $100 million this weekend (something I doubted it would do.) It stands at #43 with a $100,291,000 total.

Dragon Wars, which has wowed them in South Korea, has evidently left audiences numb over here. This weekend it fell 59.3%, dropping from #10 to #17, and has taken in a whopping $10 million.

Interestingly, the non-C.G. $55 million western 3:10 to Yuma has declined less than any other film in the marketplace on a week-to-week basis. This week it dropped 34.2%, took in another $4 million, and now has a cume of $43.9 million...


Site Meter