Tuesday, September 07, 2010

The Permanence of Three Dee (?)

Wouldn't you know? Just as the magical box office allure of Dimensional Cinema starts to fade, Europe ramps up.

... [I]n Europe, 3D slates range from live-action dramas to docus to comedies and auteur-ish toons.

"We think 3D technology can be adapted to any ambitious and creative projects -- not only commercially driven children's fare or action-adventure movies," says Guillaume Blanchot, director of new media at CNC, France's national film org. ...

Germany's Constantin Film has four upcoming 3D productions, including the territory's first stereoscopic animated pic, Reinhard Klooss and Holger Tappe's "Animals United" ...

Says Vertigo managing director Rupert Preston: "There are certain, low-budget films that 3D enhances the value of. And while there aren't enough 3D screens … this will hopefully change by next year." ...

But I've got a question: Is Three Dee going to have the same commercial punch next year? Seems like it's in a down-trend, and meeting with audience resistance.

There might be a few dimensional features worth seeing behind the goggles, but for the most part, I don't see any big advantage watching the Triple D. The screen is dimmer, the stereo effects mostly don't add much, and with all the fake 3-D, why bother giving the studios an extra three to five bucks?

Not a lot of cost-benefit there, as far as I can see.


Floyd Norman said...

3D certainly adds to the movie going experience. Unfortunately, what it adds is annoyance.

This movie gimmick has died several deaths in the past. Only this time around, the sooner the better.

Anonymous said...


Anonymous said...

3D's not in a downward trend... The overall revenue across all 3D projects is actually going up, it's just that each movie's percentage of gross from 3D venues is getting smaller because they are competing for the same number of 3D screens. Avatar and Alice had virtually the entire screen count to themselves--of course the percentage count is all downhill from there.

Most of these "audience is losing interest in 3D" articles are really editorials wherein people who don't like 3D much to begin with (admit it, Steve) try to find data to support their opinion. The only emerging trend is that audiences simply won't pay extra to see a bad movie because it's in 3D, and more bad movies in 3D are being released.

When the movie's good, it's another story. Toy Story 3 just became the highest-grossing animated film of all time, and it certainly wouldn't have accomplished that feat without doing robust 3D business.

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