Monday, July 28, 2014

Burbank to Glendale

A new hire at DWA.

DreamWorks Animation has promoted Ann Daly to company president and tapped former Disney executive Mark Zoradi as the studio's chief operating officer.

The Glendale company said the management changes were intended to help DreamWorks grow as an increasingly diversified family entertainment business. ... "As DreamWorks grows, we are focusing on creating a strong management structure that has the expertise and capacity to best serve the changing needs of our company," said DreamWorks Chief Executive Jeffrey Katzenberg in a statement. ...

Jeffrey is trying to replicate the Mouse House by branching out in ways Walt Disney Productions expanded in the fifties and sixties. New technologies, amusement parks, t.v. product, it's all there.

Whether recycling a long-time Disney exec is the best way to do it? I guess we'll have to wait and see. But DWA is putting its mini-conglomerate pieces together:

DreamWorks Animation Has the Building Blocks For Future Growth

1) DreamWorks' core portfolio of films and its 'Classic' division will provide a stable yearly income.

2) DreamWorks cannot continue to dump money into unproven franchises.

3) Focus needs to be on marketing and expanding distribution. ...


Colin Lee said...

Why does DWA keep hiring "experienced" (probably expensive) executives instead of younger leaders? How much does experience count in the business?

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