Tuesday, December 15, 2015

The Deluge Continues

Can there ever be too much of a good thing?

It's useful to remember that the first was never believed to be a sure thing at Fox.

At the time, Chris Meledandri was not the genius he is today. Eighteen months off the non-blockbuster Titan A.E., he was on semi-thin ice with top management, Fox wondered if IA Uno was another money-loser, and solicited buyers for Blue Sky Studios, the facility that was making it.

But then a trailer with Scrat hit European festivals and theaters and received a HUGE positive reaction. And Fox (whattayaknow!) reconsidered its earlier position.

And lo. Here we are. Thirteen years and bajillions of dollars later.


Site Meter