Tuesday, June 12, 2007

The Global Diz

(Disney animation comes to Mumbai, India...)

Today's business sections are filled with stories about Disney partnering with a big Indian producer, making a kind of Oliver and Company, Bombay-style?

...

The Walt Disney Co. is teaming up with India's Yash Raj Films to make a series of animated feature films with voices of Bollywood stars, the companies said Tuesday.

Burbank, Calif.-based Disney will be co-producing an animated feature in India for the first time. Yash Raj Films is one of India's top production companies.

The two companies plan to co-produce one animated film in a year. The films will carry the Disney brand.

"This alliance begins with animation. It could lead to other collaborations," said Mark Zoradi, Walt Disney's marketing president.

"What we are getting is an understanding of Indian comedy, culture and music," Zoradi told reporters.

The first film _ "Roadside Romeo" _ is about a rich dog that moves from soft beds to make his home in garbage bins after being abandoned on a Mumbai street, said Sanjeev Kohli, chief executive of Yash Raj Films.

Nice to see that Disney is broadening its animation sphere, making animated films in India for the Indian market. Much better than outsourcing jobs from the States. That is what's going on here, right?

8 comments:

Anonymous said...

That Does it.
The Disney Brand is no longer welcomed in my home.

rufus.

Paul said...

Walt Disney Pictures Presents: Mumbai Dog

Anonymous said...

Will it be 2D or 3D? I hope it's hand drawn. I am so sick of computer animation. I love how Japan still loves hand drawn, I just wish the studios here in America would understand it's not the medium, it's the story. Maybe John Lasseter can teach them a thing or two when Disney starts to finally crank out great films again.

Anonymous said...

Jeez. I dont know what to say that would be nice.

Anonymous said...

Maybe Catmull, Iger, Lasseter and all the rest of the cronies should move to India!

Down with Disney!!

Miyasaki is doing much better stuff anyway...

Anonymous said...

Last time I looked, Walt Disney Animation wasn't folding. This is meant to tap the Bollywood market which doesn't really play well in America.

If Lasseter turns WDFA around we can look forward to more animators being hired so I would start running toward the lot with pitchforks and torches just yet guys.

Anonymous said...

Seems to me like Disney is simply lending the logo to this all hindi production.

It could go either way. A really good idea, or another embarrasment for Disney...

Anonymous said...

"It could go either way. A really good idea, or another embarrasment for Disney..."

You mean another "Valiant" effort from Disney ?

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