Astro Boy might be rocking in China, but in the land of his birth, there's a different and sadder story.
Imagi Entertainment's "Astro Boy" bombed in Japan ....
After opening on more than 200 screens on the weekend of Oct. 10-12, "Astro Boy" pulled in a disappointing $328,457 in its first week, an average of just over $1,500 per screen, to put it at the bottom of the week's rankings. For comparison, the same week's top film, NTV's "Kaiji," took over $4 million from just over 300 screens at an average of over $13,200.
If distributor Kadokawa was hoping for a slow burner, it was to be disappointed as "Atom," as it was titled locally, dropped out of the top 10 and out of sight the following week ... [I]t looks to have gone the way of other recent attempts such as the live-action versions of "Speed Racer" and "Dragonball Evolution," which both failed to ignite the boxoffice in the land of their origin.
I hadn't seen the box office results for AB in Japan until now, although I knew it had been out for a few weeks. Apparently the reception given the picture by the Japanese mirrors the stateside reaction, which is a shame.
This probably doesn't bode well for Imagi's future plans.