My. It isn't 1953, is it? When Cinemascope rode in and stole the "hot new format" crown from the View Master contingent. No wonder the congloms like stereo viewing.
There is a huge advantage to 3D screens, which can outperform a regular screen 3:1. For example, the 3D screen count for "Monsters vs. Aliens" repped only 20% of the total, yet accounted for 43% of the total gross. Similarly, Fox's "Ice Age: Dawn of the Dinosaurs" earned $240 million of its massive $682 million global B.O. from 3D screens, which repped only a fraction of the screen count.
Kind of makes me think that Christmas Carol and Avatar are going to do a little bit of all right at the upcoming derbies.
Also makes me think that DreamWorks Animation is going to have some major winners on its hands next year, when there are going to be a lot more 3-D screens than there are now.