The New York Times details Disney's big push for the oncoming Christmas Carol:
What does it take to persuade the world it needs yet another “Christmas Carol” adaptation? Apparently, a whole lot of hard sell. ... Disney’s studio is backing the movie’s Nov. 6 release with one of the most elaborate and expensive marketing campaigns in its history, at least for a live-action film.
Uh ... live-action? Okay, if the Times says so. But the gray lady also points out another daunting barrier.
... [T]he studio is replowing perhaps the most overplowed piece of intellectual property in history. The 1843 novella about a greedy curmudgeon who is visited by three apparitions on Christmas Eve is old enough that it is public domain, and it has been adapted for stage, television and film more than 50 times in recent decades, including an all-dog version.
Plus one with Mr. Magoo. And another with Mickey, Donald, Goofy and Scrooge McDuck. But of course, those two were animation, and this entry is live-action.
And I've really got no idea how it will do when it's released next month, none. The story's a good one, but face it: the book has been done six ways to Sunday. The 3-D of this edition will be a plus, and Robert Z.s previous motion capture films have done respectable business. Polar Express, whether you like it or not, has been a solid money-maker.
So who knows? Maybe Disney's publicity department is right that CC is one big three dimensional thrill ride, and audiences will lap it up. The Mouse is certainly putting enough money behind the idea to make it viable. I suppose by the holiday season we should know, yes?.