Sunday, October 25, 2009

Warners Flexes Animation Muscles

Over the past five months, Warner Bros. has ramped up its teevee animation division, going from a couple of series and a handful of artists, to a facility on the Warner Ranch that is filled to capacity with five series and multiple dvd features.

And now, apparently, the theatrical side is stirring to life:

Warner Bros. is strutting back into animation.

The studio is in final negotiations to acquire a pitch centering on a peacock from writers Austin Winsberg and Heath Corson.

... The move marks a bolstering of animation efforts for Warners., which was once very active in the sector but had since scaled back its theatrical efforts ....

I think that theatrical animation's broad-based success -- despite this weekend's unhappy results -- has a lot to do with Warners continuing involvement in theatrical toonage, though I'm sure they're mid-90s train wreck in Glendale left a sour taste in their mouths.

But nothing seduces a studio like the prospect of Big Bucks. The 1990s was then ... and this is now.

2 comments:

Anonymous said...

"The studio is in final negotiations to acquire a pitch centering on a peacock from writers..."

Why is it we never read "The studio is in final negotiations to acquire a pitch centering on a peacock from animation talent..."

Arlo said...

...or talent.

Have you seen the resumes of these two hacks?

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