A History of The Yellow Family

The New York Times' Lisa Tozzi questions John Ortved about his new, fat book about all things Simpson:

The most telling anecdote I have is that one of the people I sat down to interview was Rupert Murdoch, and I asked him, “Rupert, how much money has ‘The Simpsons’ made for you?” And he just sat back, smiled and was like, “Let’s just say it’s a lot.”

Which is, pretty much, the nub of the matter.

Rupe's a conservative. But his first love is raking in the long green. This explains why Lefties like the Simpsons crew and the horrid Seth McFarlane are allowed to romp free in the bowels of News Corp.

They are robust profit centers.