Now with long-bow Add On.
The Nikkster, as is her practice, is the first out of the gate with box office numbers. And apparently (so far) the Man in the Iron Suit is beating Robin, at least domestically.
1. IRON MAN 2 (Marvel/Paramount) Week 2 [4,390 Runs] Friday $15.2M (-70%), Estimated Weekend $53M, Estimated Cume $212M
2. ROBIN HOOD (Universal) NEW [3,503 Runs] Friday $14.9M, Estimated Weekend $40M, Estimated Cume $209M
3. LETTER TO JULIET (Summit) NEW [2,968 Runs] Friday $4.9M, Estimated Weekend $14.5M
4. JUST WRIGHT (Fox Searchlight) NEW [1,831 Runs] Friday $2.8M, Estimated Weekend $9M
5. NIGHTMARE ON ELM STREET (NL/WB) Week 3 [3,075] Friday $1.5M, Estimated Weekend $4.5M, Estimated Cume $55.8M
6. DATE NIGHT (Fox) Week 6 [2,481] Friday $1.2M, Estimated Weekend $4.0, Estimated Cume $36.6M
7. HOW TO TRAIN YOUR DRAGON (DWA/Par) Week 8 [2,620] Friday $1.1M, Estimated Weekend $5.2M, Estimated Cume $207.7M
You will note that Dragon, after an under-powered opening, has bested Monsters V. Aliens by a comfortable margin. (Monsters ended at around $195 million in domestic grosses, although it opened much higher than the reptile.)
Add On: Iron Man 2 collects $53 million while Robin Hood makes due with $37.1 million.
How to Train Your Dragon has the smallest drop of any Top Ten feature, declining 23%, raking in another $5.1 million, earning a cumulative $207.8 million. Next week, of course, the green ogre takes over most of its dimensional screens.
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8 comments:
Don't look now, but it may pass Kung Fu Panda as well.
70% drop for Iron Man! *whew*
Looks like Iger's latest purchase may be wobbling already...
$200-$300 million in Disney's bank accound ain't gonna make Iger feel very worried.
**$200-$300 million in Disney's bank accound ain't gonna make Iger feel very worried.**
somebody doesn't understand Hollywood arithmetic.
Or look at studio credits.
Too bad Dragons is going to get its own toes stepped on by Shrek4 when it comes out later this month. Brilliant marketing plan Dreamworks... brilliant.
When Shrek 4 opens, Dragons will be going into its ninth weekend. After 8 full weeks, most animated films have earned 95-99% of their total domestic gross. KFP had earned $210 million of its eventual $215 million total domestic gross at a similar stage.
The question for the marketing department was, do you hold Shrek 4 until later in the summer, where it might make tens of millions less, so that Dragons can make 2 or 3 million more, or do you accept that your new franchise (Dragons) will have likely run its course, and so you make sure your established franchise (S4) has be best possible start date? I think they made the right decision.
Adding, the DWA marketing department probably assumed that
A) Dragon would have a bigger opening weekend and that by mid-May it would be 97% thru its theatrical run.
B) DWA felt better launching Shrek comfortably ahead of Toy Story 3, assuming that its domestic grosses would be front-loaded.
There's only so many weekends on which to open, friends and neighbors.
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