"Short-form online video is growing at an astonishing pace and with Maker Studios, Disney will now be at the center of this dynamic industry with an unmatched combination of advanced technology and programming expertise and capabilities,” said Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company.
“Disney is synonymous with the best entertainment and is the ideal partner for us, strengthening our position as the leading player in online video,” said Ynon Kreiz, Executive Chairman and CEO of Maker Studios. ...
I don't know what the Mouse is buying, because beyond a few trailers, cat videos and Public Domain movies, I've got no idea what's going on with YouTube. But it must be something, because Maker Studios went for a much steeper price than Awesomeness TV. But I guess the Walt Disney Co. believes that it's buying something exciting and good, since it's shelling out $500 million, and maybe $950 million, if everything goes swimmingly.
So I guess building your own YouTube network is now the proven path to riches. Certainly working on cartoons five or six days a week is a much slower method.