Artistic Football

A nicely done short.



Oregon Live supplies some details:

... Ad agencies Wieden+Kennedy of Portland and Passion of London collaborated with Nike to produced the video. The W+K creative team included Alberto Ponte and Ryan O'Rourke, global creative directors for Nike, based out of W+K Portland. The director was Jon Saunders, of Passion.

... The beginning, showing an animator's eye view of the gritty roots of many of the world's best soccer players. And toward the end when it's made clear the climatic battle will be a one nil game, and it will be exciting.

"The idea behind 'The Last Game' is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold. Having the confidence to take risks is absolutely vital in football. Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar," Nike's chief marketing officer Davide Grasso says in a news release. ...