Saturday, November 11, 2006

Weekend Box Office, or Borat, Round 2

Despite three new movies opening wide yesterday, so far this weekend looks a lot like the last. Borat, now on three times as many screens, is the 800-pound gorilla, with a $10 million Friday estimate, and the family films Santa Clause 3 and Flushed Away are again neck and neck in second and third. . .

In good news for the Aardman/DreamWorks toon, the Friday estimate of $5.4 million is actually above its opening Friday take of $4.7 million a week ago. Flushed Away just might just be a leggy film. Perhaps now we can look forward to The Slug Sequel?

As always, updates to follow . . .

Sunday Update: The estimate is in for the entire weekend, and the top three look a lot like last weekend. Borat picked up over 1,700 theaters and made almost 10% more than last weekend ($29 million this frame). Santa Clause 3 and Flushed Away again finished in a dead heat for second and third, holding their positions despite several new films. Despite the Variety article above, Flushed Away dropped a mere 11%, taking in $16.7 million for a cume of $39.9 million.

The other animated films in release are coming to the ends of their runs. Open Season drops out of the top ten, taking in another $1.4 million for a total of $83.5. The 3-D Nightmare Before Christmas padded it's rerelease take to just over $8 million.


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