Friday, January 19, 2007

Why Companies Will Keep Making Animated Features

If you want to know how employment will hold up for CGI artists, technical directors and board artists over the next few years, here's all you need to know:

In a report released Thursday, Kagan Research called "Ice Age: The Meltdown" the most profitable widely released movie of last year, estimating its cost at $256.4 million and revenue for all release windows at $1.1 billion. When the latter is divided by the former, the result is 4.11, which Kagan calls its Kagan Profitability Index...


You will note that Pirates of the Caribbean: Dead Man's Chest had the highest grosses of the year, but its costs were way more, so its overall profits were way less.

What this means is, our big hungry conglomerates will be looking for a money spigot: an animated feature that will do for them what wooly mammoths did for 20th Century Fox in '06. This kind of explains why Universal is now getting into the act (see below), even though the field is already pretty full.

And what that means is, artists will continue to find employment.


Anonymous said...

And factoring in the $2 Billion in "Cars" toy sales,"Cars" made more money than either Ice Age 2 or Pirates.

BTW, "Ice Age 2" on Blu-Ray looks PHENOMENAL!

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