Wednesday, March 17, 2010

Musta Been Like This When Sound Came In ...

And it was bound to happen in the multi-dimension era:

Paramount Pictures is using high-pressure tactics against theaters to book DreamWorks Animation's upcoming big-budget 3-D film, "How to Train Your Dragon" onto scarce 3-D screens around the country, according to industry executives. ...

Paramount Pictures is telling theaters that if they don't show the upcoming DreamWorks-produced "Dragon," on a 3-D screen, then it will withhold from the theater a 2-D version of the movie to play instead, according to four theater industry executives, who asked not to be identified for fear of reprisal ...

"This is the most unusual and intense situation that I've ever seen," said Robert Bagby, a 30 year-industry veteran who is president of Missouri-based B&B Theatres, which has 200 screens, only about 40 of which are 3-D. "Of course, it's a wonderful problem for us that 3-D is doing so well in the market that we're having these kinds of issues."...

No doubt the day will arrive when theater owners will be screaming for enough dimensional movies to fill their kajillion Three Dee screens. But not yet.

"All singing! All talking! All flying off the screen over your head!"

17 comments:

Scotty said...

"You ain't seen nothin' yet!!!"
Every 20 years or so the industry goes through some kind of tech change.

Anonymous said...

So don't show the film! Who cares. Doesn't look that interesting anyway.

Anonymous said...

wow.. strong arms are already showing their muscles. With all the 3D movies coming out within weeks of each other this year, I fear a bloodbath of executive strong-arming mixed with bags of money showing up on 3D theatre owners door steps.

Let the 3D film War begin.

Anonymous said...

It's not going to help: Most suburban theaters only have one screen dedicated to expensive digitally-projected 3-D, and competing films have to wait their turn...And not every one of those theaters is ready to give up on Alice just yet.
Same problem Alvin 3's going to have going up against Disney's Tron (good luck with that, guys...Ohh, the irony), so it's worth keeping an eye on how this battle comes out.

(But, oh wait, I forgot: "Dragon's going to be the biggest hit in animation history!!") ;)

Anonymous said...

Clash of the Titans. Literally.

Anonymous said...

Sounds like EXTORTION to me.

Threats to the theaters????
What the HELL is this world coming to???
Threats.....how pathetic!!

Weak little punk executives.

Cowering little insignificant punk executives.

Anonymous said...

Wow - studios strong-arming theaters. What a new and totally unprecedented event in the history of the movie business.

Anonymous said...

I saw we boycott movies. Let everyone suffer.

Floyd Norman said...

"Release the Kracken!"

Locall said...

Wow, no one I know has ever heard of the film anyway, so I'd say don't buy it at all and let Alice have her run in 3-D

Anonymous said...

Wait, arn't you over on that animated news forum? I knew I seem to reconize some DreamWorks hater in here somewhere..;)

Anonymous said...

dreamworks sucks, pixar sucks, disney sucks, all animated movies sucks. BOYCOTT

Anonymous said...

Oh jesus.

Like thats going to happen, dipshit.

robiscus said...

All this... over a fad.

When sound was added to the moviemaking process every manner of the way films were made was changed.
When color was added to the moviemaking process every manner of the way films were made was changed.

Whats changed about the way movies have been made with this new 3D gimmick? Nothing really. In fact they are processing movies to be 3D that weren't even planned to be released in that format(Clash Of The Titans).
Are compositions changing. No.
Is lighting changing? No.
Are directors adding more scenes where things are pointed at the camera? Boy, that aged well during the 3D fad of the 80s didn't it?

If the desired effect is to get more buts in the seats of theaters than it has a diminishing return ALREADY because 3D home theaters are already starting to appear in stores.

Its a fad folks and people are going to tire of it.

Anonymous said...

"Release the Kracken!"

(Ohh, now I get it--)
Yep...Three-way battle, folks. Disney's Alice might have to bow out to the 2-D screens early ("as planned", for video), but anyone fancy DW's chances against this spring's OTHER year-long hyped uber-geek live-action fan pilgrimage weekend in 3-D?

The industry's eyes are clearly getting bigger than the theater chains' stomachs.

Anonymous said...

The 3D scam for higher priced fleeceing of the movie going audience is going to get ugly as they all battle it out for the kids 16.00 tickets.

Anonymous said...

you people take this stuff waaaaay too serious.

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