Sunday, April 03, 2011

Your Springtime Steeple Chase (Foreign Division)

Among the flowers of early April, animation in non-U.S. markets is performing as follows:

The weekend’s No. 1 domestic title, Universal’s Hop ... made its foreign debut at 2,362 locations in 26 offshore markets for $7 million. ...

Rango ... generated $8.8 million from 5,295 venues in 55 markets, hoisting its overseas gross total to $107.7 million. ... Gnomeo & Juliet, the animation reworking of Shakespeare, has grossed $72.9 million overseas. ...

Disney’s Tangled fell a modest 5% from the previous stanza, registering $2.6 million from 457 locations. Overall the 3D Rapunzel update drew $3 million on the weekend from 1,471 sites in 32 territories for a foreign gross total of $376.9 million.

I would submit that Hop also suffered beyond the seas because it's a n animated title with a distinctly American slant. I could be wrong, but I think when you have a cartoon feature with "U.S. Sensibilities," foreign audiences clasp it a little less tightly to their collective hearts.

(Universal, of course, could be right: It was just all that foreign sunshine that caused it to earn less than it did in the domestic market.)


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