Saturday, December 22, 2012

Weekend box Office

Two animated titles (not counting live-action effects work) in the Big Ten.

1. The Hobbit: An Unexpected Journey (MGM/WB) Week 2 [Runs 4,100] PG13 Friday $10.5M (-73%), Weekend $31.5M, Cume $145.2M

2. Jack Reacher (Skydance/Paramount) NEW [Runs 3,352] PG13 Friday $5.7M, Weekend $17.5M

3. This Is 40 (Universal) NEW [Runs 2,912] R Friday $4.0M, Weekend $12.0M

4. Rise Of The Guardians (DW Animation/Par) Week 5 [Runs 3,031] PG Friday $1.5M, Weekend $7.2M, Cume $79.8M

5. Monsters Inc 3D (Pixar/Disney) Week 1 [Runs 2,618] G Friday $1.4M, Weekend $5.0M, Cume $6.5M

6. The Guilt Trip (Skydance/Paramount) Week 1 [Runs 2,431] PG13 Friday $1.4M, Weekend $4.7M, Cume $6.7M

7. Lincoln (DreamWorks/Fox/Disney) Week 7 [Runs 2,293] PG13 Friday $1.4M, Weekend $5.5M, Cume $116.7M

8. Skyfall (MGM/Sony) Week 7 [Runs 2,365] PG13 Friday $1.2M, Weekend $4.0M, Cume $279.1M

9. Life Of Pi (Fox) Week 5 [Runs 1,750] PG Friday $1.1M, Weekend $4.2M, Cume $76.5M

10. Breaking Dawn Pt 2 (Summit/Lionsgate) Week 6 [Runs 2,000] PG13 Friday $817K, Weekend $2.8M, Cume $281.9M

Moving View Master takes Monsters, Inc. to themiddle of the pack. Guardians continues to hang in, but it seems to me its domestic multipe will be -- per the Koch Opening Numbers Calculator -- will be four to four and a half times its opening weekend gross of $23.8 million.

That's a pretty good multiplier, and not unexpected given its "A" CinemaScore, but the opening weekend numbers were weak compared to DWA's recent box office performances.


Tom Ruegger said...

thanks for the info, Steve.

If possible, please print Bob Foster's poem that I just read in the new issue of the pegboard. It's great! A pefect holiday reminder of the truth about our union -- and why it's so important.

Happy Holidays!

Steve Hulett said...

Good idea, Tom.

Will do.

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