Monday, January 21, 2013

Animation Domination

Fox runs a lot of animation each Sunday night. What's amazing is the oldest show -- the one that's two decades old -- is also Domination's highest rated show.

Bob's Burgers (R) -- 1.5/4 (rating/share)
The Cleveland Show (R) -- 1.3/3
The Simpsons (R) -- 1.8/4
Bob's Burgers (R) -- 1.5/3
Family Guy (R) -- 1.6/4
American Dad -- 1.6/4

Of late, the animation block has been doing well for News Corp.

Ratings, of course, bounce around, but the month of January has been a winning one:

January 8 -- Fox won Sunday night's ratings in both the 18-49 demographic and total viewers.

The Simpsons benefited from an NFL lead-in at 8pm, rising from 3.4 for its previous December episode to a 4.2 demo rating to win the night (8.97 m viewers).

Bob's Burgers was up a massive 48% from its last episode to 3.1 (6.40m) at 8.30pm. Family Guy also experienced a large leap to 3.6 (7.21m) at 9pm, while American Dad climbed 40% to 2.8 (5.65m) at 9.30pm. ...

Gunsmoke was another network show that was on for twenty years, but this far in, Matt and Kitty weren't winning the night the way Homer and Marge win Sundays for Fox.

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