Monday, April 06, 2015

Disney Animated Record-Breaker

Like they don't have enough of them.

Last week’s premiere of the original animated series “Star vs. the Forces of Evil” has become the most-watched animated series debut in Disney XD’s 15-year history.

Monday’s 8 p.m. premiere of “Star vs. the Forces of Evil” averaged 1.2 million viewers within the first three days of its premiere telecast, according to Nielsen Live+3 estimates. “Star vs. the Forces of Evil” joins October’s launch of “Star Wars Rebels” (1.1 million) as Disney XD’s top two animated series launches on record in total viewers.

Among all series on the network, it ranks second to date behind only the live-action original series “Lab Rats” in February 2012. It’s also Disney XD’s No. 2-rated animated series debut in kids 2-11 (582,000) and kids 6-11 (435,000) and the No. 3-rated animated series premiere in boys 6-11 (233,000).

Star Vis the Forces of Evil began life (and early development) as a script-driven show. However, in the process of becoming, it morphed into a board-driven series, which is it where it is today.

There have been personnel changes as Star has run along the track, but we congratulate all hands for the show's success.


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