The American motion picture industry is an anomaly. Movies from the U.S. are one of the country's biggest exports, and dominate around the world. But unlike other U.S. exports, they are heavily unionized.
One of the last citadels with minimal unionization in Movieland is digital visual effects. The reason most of the sector is without union representation is simple: When union strength was at its peak and the movie industry aggressively organized, digital effects didn't exist. ...
In the digital age, visual effects have become a lower cost add-on to high-budget (and unionized) motion pictures. Many movies studios -- from Disney to Warner Bros. to Sony -- tried launching their own in-house effects divisions, but all that Sony have shuttered their units. Why? Because studio overheads drove up their expenses way beyond the non-studio competition.
Low cost and lower cost is what's on the visual effects industry's mind these days, so it isn't surprising to see this:
Digital Domain, a leading visual effects house partly owned by director Michael Bay, is bulking up -- but not in California.
The parent company of the Venice-based studio said Thursday that it was acquiring Westlake Village-based In-Three Inc., and that it planned to move most of the 3-D conversion company's 70 employees to Florida.
... "I'd rather keep the jobs in California,” but Florida is “more economical than California, I'm sorry to say,'' said Cliff Plumer, Digital Domain's chief executive.
The current theme is "Deep discounts, now and forever." But TAG member Dave Rand (and long-time visual effects artist) disagrees with the concept:
Funny how in every non or partially unionized industry, each time
unions are mentioned, the same tired arguments begin to fly about and
yet lasting companies that evolved with unions have the greatest
respect for their employees and those employees have a better life as
a result, become more creative/productive and giving more to the
employer.
In our case, If the artists can no longer take the fall, maybe
studios will adopt smarter business plans, instead of the laughable
bidding process now in place and the wasted time I've witnessed over
the years by keeping the decision-maker (client, director, studio
exec) at bay rather than having them participate in the day to day
evolution of the post production. Directors need to direct the fx
portion of the film as if it were the live portion instead of sitting
around waiting for the black box to call them with some new stuff to
be spoon fed to them by endless creative hierarchies and reems of
clipboard people.
By making fx work a cost-plus model rather than bidding, I've found
the the average fx shot takes 1/10 the time and money. It creates
an environment where the client would be happy to be on site and get
the whole thing to the point quickly and economically as it's now
their dime, much like on the production side. Decision makers would
not direct a film from their iPhone so why do they go remote and
only get scheduled peaks at the progress in post?
Fx artists make their living in North America, New Zealand, London,
and Australia because of entertainment unions that sprung [up] in Los
Angeles; its their presence and growth that has elevated all fx
artists' positions, union or not. Because of this, right now the only
incentive in California is to seek cheap fx work elsewhere in less
organized talent pools. If this tide were to begin to shift, a more
even landscape should develop.
If and when viz effects become organized, business models will go through changes. Over the years, I've listened to studio executives piss and moan about the cost of unionized labor, only to come back later and say what a fine idea having a union contract was ... after they signed one.
So what made the difference? Studio chieftans discovered that
A) They couldn't get the work done without union artists.
B) Having somebody around who knew what they were doing was pretty cost efficient after all, even if they had to pay higher wages. (It doesn't do a lot of good to your bottom line if you ship the work to the low-cost provider, only to find out that the work stinks and you have to do it over.)
Further, if unions control most or all of the work force, then companies pay the union freight because they have few options; directors work under a pricey DGA contract, actors emote under the umbrella of SAG, writers create under the protective wing of the WGA, residuals and all. As I've heard over and over through the years: "It's the cost of doing business."
Case in point: I once sat in Gabor Csupo's office listening to him rail against the Animation Guild, and in the next breath extol the wonderfulness of the Screen Actors Guild. Why did Mr. Csupo hate one union, but love the other? Because with SAG, he had no option other than to sign their contract. He couldn't get the work done without them because they had leverage, so of course he claimed to love them. He was affiliated with them, like it or not, therefore making nice made perfect sense.
With luck, also hard work, one day TAG and the IATSE will get the same generous reaction from Digital Domain, Rhythm and Hues, Sony Imagworks and most of the other visual effects houses in the U.S. of A. ...
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