Gnomio and Juliet live again

A few weeks ago Steve broke the news that Disney was canning the Elton John-driven Gnomio and Juliet. Comingsoon.net now reports that the project will be done by Miramax . . . The project will now be done in London, with Baker Bloodworth (a name familiar to many of you long-time Disney folks) producing. I'd heard that, because it was Elton John's baby, many people didn't expect it to ever be nixed in the first place. I guess those people were correct in a sense. My question is, given the lack of success of the last animation project Sir Elton was involved in, and the feeling that animated musicals are still a trifle passe, who is the intended audience?