Den of Geek inquires:
Will Pixar regret making Up
... [T]he problem Up faces is that the wrong people seem to be getting excited about the film. Given that Pixar has invested around $200m in the movie, it has little choice but to target a mass market family audience to bring that money back in. And the truth is that it's set itself its hardest sell to date, with a film that could possibly find itself astounding critics (again), but leaving the people who Pixar is relying on to recoup its investment cold.
So here's the answer.
Pixar will never regret making their new movie.
The Disney Co., however, might grind its teeth and have second-thoughts for the next eight quarters. But DizCo will never admit it, for that would not be a politically advantageous thing to do.
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7 comments:
Disney doesn't have to worry. Toy Story 3 and Cars 2 are coming shortly. Plus Newt looks like it will be a mass market audience film.
Are they still making Newt? I heard it got cut...
I am no pixar fan boy but show me one more studio that could pull off a film about a rat cooking food for people and make a tonne money.... Pixar will get it right with UP
Somehow I guess it's tough to be grateful for what you have... Cars earned Disney $2.5 billion in global retail sales last year.
If Disney wants Toy Story and Cars and Pixar princesses they have to let Pixar make films like Up and Newt. You can't have it both ways.
DreamWorks for the win!!! It is the last standing animation house that truly makes cartoons.
UP is going to have to make a fortune if the budget has gotten up to 200M for a new Pixar film. 180 for WALLE was already huge.
My guess is that Up will do 'okay' biz, but south of the last few Pixar films. But everyone will go on and on about this being Pixar's 10th hit in a row as if they didn't spend more to make it than they brought in and use the licensing as part of that reasoning....Damn, Pixar makes some expensive commercials...
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