While TAG was in negotiations discussing the terms of its next contract, Jeffrey K. was holding forth about how DreamWorks Animation is doing ... and is likely to do in the near future:
DreamWorks Animation SKG Chief Executive Jeffrey Katzenberg expects the company's television series and specials to boost revenue, and film marketing costs to drop in 2009.
Katzenberg told analysts on Tuesday that DreamWorks sole 2009 film release, "Monsters vs. Aliens," has grossed $191 million at domestic box offices so far and that DVD sales of "Kung Fu Panda" and "Madagascar: Escape 2 Africa" had "set us up for possible year-over-year earnings growth in 2009."
DreamWorks is "poised to have our single biggest year ever" in 2010 because of its theatrical release schedule of an unprecedented three feature films, including a sequel to its blockbuster "Shrek" franchise ...
DreamWorks has built its viability on the "hit follows hit" business model. And guess what? Despite the sneering of some Pixar afficionados, the company has been pulling it off.
And I think that Mr. Katzenberg is correct about 2010 being a gangbuster year for DreamWorks Animation. Not only will three features be rolling down the distribution pipe, but Shrek Goes Fourth is going to do big numbers. Staffers have been telling me this entry is far better crafted than the last Shrek go-round, and (of course) it's the company's tallest, strongest tentpole.
So Jeffrey isn't being hyperbolic about DreamWorks Animation's prospects for Oh-Ten. He's being fact-based.