The owls are still in the Top Ten, but now at #7:. And 3-D is still permanent, and a big deal at the box office.
1. Jackass 3D (Paramount) NEW [3,081 Theaters] -- Friday $22M, Estimated Weekend $50M
2. Red (Summit) NEW [3,255 Theaters] -- Friday $7.3M, Estimated Weekend $20.9M
3. The Social Network (Sony) Week 3 [2,868 Theaters] -- Friday $3.3M, Estimated Weekend $11M, Estimated Cume $63.3M
4. Life As We Know It (Warner Bros) Week 2 [3,150 Theaters] -- Friday $3.1M (-40%), Estimated Weekend $10M, Estimated Cume $29.7M
5. Secretariat (Disney) Week 2 [3,072 Theaters] -- Friday $2.8M (-30%), Estimated Weekend $11M, Estimated Cume $29M
6. The Town (Warner Bros) Week 5 [2,368 Theaters] -- Friday $1.2M, Estimated Weekend $4M, Estimated Cume $80.5M
7. Legend Of The Guardians (Warner Bros) Week 4 [2,502 Theaters] -- Friday $1M, Estimated Weekend $4M, Estimated Cume $45.8M
8. My Soul To Take (Rogue/Universal) Week 2 [2,529 Theaters] -- Friday $1M (-62%), Estimated Weekend $3.5M, Estimated Cume $12.2M
9. Easy A (Screen Gems/Sony) Week 5 [2,314 Theaters] -- Friday $855K, Estimated Weekend $2.8M, Estimated Cume $52.5M
10. Wall Street: Money Never Sleeps (Fox) Week 4 [2,405 Theaters] -- Friday $715K, Estimated Weekend $2.5M, Estimated Cume $48M
As of day before yesterday (Thursday), "Despicable Me" was still playing in 353 theaters and picking up a small bit of money. It's domestic total now stands at $246.7 million.
Update: The L.A. Times reports that "Jackass" did kick ass, with $50 million in first weekend gross. (3-D continues to perform.)
"Legend of the Guardians" drops 39% to #6 and now has $46 million in domestic box office.
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2 comments:
That dumb owl movie has, after 4 weeks, worldwide, almost made half it's money back. It'll eventually make it into the black (home video), but barely. It did better than I thought after seeing it--it's pretty awful all the way around.
The Owl movie isn't even close to making half it's costs back. Its worldwide gross is $72 million. Of that, about $36 million goes back to the studio. Given that marketing and distribution cost north of $40 million, they haven't started to make back even a penny of their production budget yet.
When it's finished its worldwide run, it'll have grossed in the neighborhood of $100 million, maybe as much as $120 million. That generates roughly $50-60 million back to the studio (assuming Zack Snyder didn't have a first-dollar-gross points deal, in which case his money comes off the top, and the studio makes even less). The typical cost for simply marketing and distributing a wide release nowadays is close to that $50-60 million. Marketing alone averaged $34 million 6 years ago, and is certainly close to $50 million now. And Guardians had a LOT of advertising.
With DVD sales and rentals dropping year by year, this movie will be a substantial write-down for the studio. Sad, but true.
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