DreamWorks Animation works to increase its income streams.
Mattel Inc.'s Fisher-Price division signed an exclusive licensing deal with DreamWorks Animation SKG Inc. to market toys tied to the computer-animation studio's films and television shows ...
DWA's stock price has declined of late. The company still has the challenges of any stand-alone that isn't a part of a big fat conglomerate: It's got to leverage all the product it makes in order to survive.
I still think DWA will end up as part of one of our fine conglomerates. The gravitational pull is irresistable.
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In related news, it's been reported internally that Mattel alone sells $1 worth of merchandise for every $1 of ticket sales for Tangled. And thats just Mattel. (Disney Store merchandise not included)
Merchandising is huge money. If anyone has any doubts that Tangled is, and will continue to be hugely profitable, it's tie to put those doubts away.
*time
I hope Dreamworks will have some model-making company put out really detailed figures of the various dragon breeds from How To Train Your Dragon. I'd buy every single one of them!
Sadly, the sales of the Tangled toys have not been very good.
Sorry Anonymous. But you're wrong. All the reports WITHIN Disney Animation (where I work) say the opposite.
If you DO work at Disney, you can go to our internal forum and read all about it. Just go to the home page of DAWEB and click on the forum links to the left.
Otherwise, you're just a liar.
Disney is eating the cost of the Tangled toys as they're returned by the stores. Reality is, the Tangled toys aren't selling that well. Just the facts.
What, do you work at Target or something?
How do you know this? Can you provide some proof? Or are you just a trolling liar?
I vote trolling liar. Tangled merch has made hundreds of millions of dollars.
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