Saturday, March 26, 2011

Derbyana

Now with friendly, neighborhood Add On.

The end of March steeple chase, and two animated features share multiples of five, with Rango in the fifth position owning a total of $99 million , and Gnomeo and Juliet at #15 with $95 million ....

Overall box office was down -9% from a year ago (what's new?) The Friday results looked like this:

1. Sucker Punch (Warner Bros) NEW [3,033 Theaters] Friday $8M, Estimated Weekend $22M

2. Diary Of A Wimpy Kid: Rodrick Rules (Fox) NEW [3,167 Theaters] Friday $7.3, Estimated Weekend $24M

3. Limitless (Relativity) Week 2 [2,085 Theaters] Friday $4.6M (-29%), Estimated Weekend $14M, Estimated Cume $40M

4. The Lincoln Lawyer (Lionsgate) NEW [2,707 Theaters] Friday $2.9M (-28%), Estimated Weekend $10M, Estimated Cume $28M

5. Rango (Paramount) Week 4 [3,645 Theaters] Friday $2.3M, Estimated Weekend $8.5M Estimated Cume $104.1M

6. Paul (Working Title/Universal) Week 2 [2,806 Theaters] Friday $2.2M (-49%), Estimated Weekend $6.5M, Estimated Cume $23.6M

7. Battle: Los Angeles (Sony) Week 3 [3,118 Theaters] Friday $2.1M, Estimated Weekend $6.5M, Estimated Cume $71.6M

8. Red Riding Hood (Warner Bros) Week 3 [2,715 Theaters] Friday $1.4M, Estimated Weekend $4.5M, Estimated Cume $33.6M

9. The Adjustment Bureau (MRC/Universal) Week 4 [2,282 Theaters] Friday $1.2M, Estimated Weekend $4M, Estimated Cume $54.5M

10. Mars Needs Moms (ImageMovers Digital/Disney) Week 3 [2,170 Theaters] Friday $675K, Estimated Weekend $2.5M, Estimated Cume $18.5M

Add On: At the wire, Rango and Gnomeo and Juliet have small box office drops (Yippee!), while Mars Needs Moms takes a major drop.

Audiences seem to be voting with their feet.

6 comments:

Anonymous said...

rango's made almost $100 million in 5 weeks. For a $180 million budget, whoop de doo. Horrible cartoon, btw.

Anonymous said...

its 135 mil of budget, and it still hsnt been released in other countries you dumbshit troll.

Anonymous said...

Not to be trollish, but combine a $135 million production budget with a $50+ million dollar marketing campaign, and you have a $180+ million film. Then there are distribution costs.

Unspoken in the film's potential profitability for either ILM or Paramount is how much of the gross money goes to Johnny and Gore? If they're getting as big a cut as I imagine they are, then Rango has a ways to go to turn a genuine profit.

stevenem said...

I don't understand the Rango bashing. I saw it. It was one of the best CG features I've ever seen. It was entertaining, clever, well crafted and the character animation was superb. It was publicized poorly, in my opinion, so it started slowly. Its continued success could only mean one thing; word of mouth, so a lot of people disagree with you.

Anonymous said...

I don't know, Rango's haul seems pretty impressive considering how bizarre and weird it is. It's the strangest wide-release animated film in ages, and it seems like it's done alright. Certainly better than Fantastic Mr. Fox!

rufus said...

I don't know, Rango's haul seems pretty impressive considering how bizarre and weird it is.
More bizarre than "9"?

I was pleasantly surprised at how much I enjoyed "Rango". Went to see it because of word of mouth, like the first commenter said. It's funny and had some great action sequences. You get used to the designs. I'll probably get it on bluray when it comes out!

r.

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