Now with electric Add On.
With the first weekend in March, it appears another animated feature has climbed to the top of the box office chart. As the Nikkster tells us:
... Paramount's Rango appears headed to $11 million Friday going to $40 million and probably more. That's a feat considering it's a non-summer 2D toon and the kiddies aren't even out of school today. ...
Note: When Nikke says "2D", she means you don't put on the plastic goggles to watch the picture in Genuine Moving View Master..
Add On: Rango now looks as though it will end up in the high thirties. The breakdown:
1. Rango (Paramount) NEW [3,917 Theaters] -- Friday $9.6M, Estimated Weekend $38M
2. The Adjustment Bureau (MRC/Universal) NEW [2,840 Theaters] -- Friday $6.7M, Estimated Weekend $21M
3. Beastly (CBS Films/Sony) NEW [1,952 Theaters] -- Friday $3.5M, Estimated Weekend $10M
4. Hall Pass (New Line/Warner Bros) Week 2 [2,950 Theaters] -- Friday $2.7M (-41%), Estimated Weekend $8.5M, Estimated Cume $26.5M
5. Just Go With It (Sony) Week 4 [2,920 Theaters] -- Friday $1.9M, Estimated Weekend $6.7M, Estimated Cume $88.4M
6. Unknown (Dark Castle/Warner Bros) Week 3 [2,913 Theaters] -- Friday $1.8M, Estimated Weekend $6.5M, Estimated Cume $53M
7. The King's Speech (The Weinstein Co) Week 15 [2,240 Theaters] -- Friday $1.6M, Estimated Weekend $6.5M, Estimated Cume $123.8M
8. I Am Number 4 (DreamWorks/Touchstone/Disney) Week 3 [2,903 Theaters] -- Friday $1.6M, Estimated Weekend $6M, Estimated Cume $46.7M
9. Gnomeo & Juliet (Disney) Week 4 [2,984 Theaters] -- Friday $1.5M, Estimated Weekend $6.5M, Estimated Cume $83.3M
10. Take Me Home (Rogue/Relativity) NEW [2,003 Theaters] -- Friday $1.2M, Estimated Weekend $3.5M
So. We've got two animated features in the Top Ten, and both of them performing admirably. Not shabby.
Add On Too: Despite Rango's robust debut, the L.A. Times is pessimistic about domestic box office:
A diverse crop of four new movies premiering this weekend wasn't enough to bring the box office out of its recent slump. ... [t]hat worsened a severe downward trend, with box office receipts down 21% year to date ...
And Add On the Third: New York Mag weighs in with its analysis:
How It All Went Down: Equal parts Chuck Jones and Chuck Norris, Gore Verbinski’s animated nod to the spaghetti Western hardly seems appropriate for the youngest of kids, but that hasn’t stopped parents from loading the minivan anyway. And if you think Rango is cleaning up now, when just 3 percent of kids are on spring break, imagine how it’s going to be doing in two weeks' time when a third of all schools are on vacation. ...
So I guess the experts assume the lizard will have holding power, yes?