Apparently it's dawning on the Indian animation industry, after looking at the smoldering wreckage of the features made to date, that a few key movie ingredients might be lacking:
... "[T]his could be really a chicken and egg situation. Probably we don't have the right animation movie so it didn't work yet. It is a very, very tough job to release an animation film in India because of the fact that the cost of animations is higher. To make a great animation film, you should be able to invest that amount of money and time. Secondly, you should be able to market it because you don't have stars to market it,' said [Siddharth Roy Kapur, chief executive officer of UTV motion pictures] ...
'When Hollywood studios do it, when big stars do it, they look at the global audience. The sort of movies we are making in India are of Indian sensibilities and it's difficult, even if you dub them, to take it to global audiences. So we have to look up to only the Indian audience,' he added. ...
One big problem for the Indian movie business? Indian audiences haven't been overly keen on Indian animated features. It's well and good to say it's the marketing, it's the budgets, it's the problem of Indians not liking the medium, but maybe it's because the medium itself hasn't come up to snuff.
Certainly there is talent there. And American companies certainly use studios on the sub-continent to create work developed in the United States. To date, however, no Indian animated feature targeted for the local markets has clicked. And it's not for want of trying.
Maybe when the quality of the story-telling gets better ...
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3 comments:
On the one hand we tell them to grow out of just being animation farms for US studios but when they develop local content we tell them they were too Indian.
Well, they gave it a shot.
Being an Indian audience we are more scared and frustrated seeing bad animated Indian films with bad stories .. here animated films have good audience .. Tangled, how to train your dragon, Up shows were house full.. Infact tangled is still running .... its not audience ..its indian movies..we can't even watch it on TV ..damn frustrating ... every time it's either copy of good movie or some God's tale ..and youth here ..we are starving for quality guidance
thank god there's AM and iAnimate ..though not all of us can afford but its coolest thing that has happend for us ... and here no film maker wants to explore new worlds, characters... its really lame to say that they don't have audience ... we desparately wait for every animated movie of blue sky, pixar, dreamworks...
Mahesh
www.bramhaa.com
I think that its your last line of story. They need to have a good story first before anything.
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