Award winning Pixar director Lee Unkrich tweeted yesterday that he has started work on a new feature. This time, we are invited to follow his progress through a blog he created to document the process.
Today is day one on my next project. Every day I'll post a new photo chronicling the journey. #UnkADay
Mr. Unkrich received blessings from the powers-that-be to create a Tumblr blog where he'll share a single photograph daily for the next few years on the creation of a Pixar feature. This will not be the interactive powerhouse the likes this blog offers the animation community. Rather, this is a unique and interesting way to offer the audience a view into the process of building an animated movie that will, by any account, be another winner for Pixar.
Read between the lines, however, and witness an interesting social media experiment. Does offering the public a glimpse over the shoulder of the director translate into feeling more a part of the movie and therefore .. more ticket sales?
A wise man once said to me:
"It don't mean a thing .. if it don't go KA-CHING."
The decision to green-light the creation of this blog had to be given with the understanding that this could be a new way to ingratiate and involve the viewing public. With an "intimate knowledge" of the evolution the film took, the public could very well feel personally involved and more likely to see the movie once it hits our nearest theater complex.
Be a part of the experiment and ask yourself if you went to see the film because you'll see anything Pixar, or because you watched it be created. Bookmark and visit Mr. Unkrich's blog at this address: