As Indiana Jones ended up at Disneyland, so will the Tall Blue People touch down at Disney World.
... Disney reached a long-term, exclusive licensing agreement with "Avatar" director James Cameron and his producing partner Jon Landau, as well as the film's financier and distributor, 20th Century Fox, to develop theme park rides and attractions based on the 2009 hit and its two planned sequels.
The first "Avatar"-inspired land is planned for Disney's Animal Kingdom, the newest of four theme parks at Walt Disney World in Orlando, Fla. Groundbreaking is planned for 2013, with an expected opening three years later. Executives estimate the cost of the project to be about $500 million. ...
Five hundred million bucks here, five hundred million there, and before you know it you're into serious money.
By contrast, the Anaheim Park cost $17 million to build.
But forget costs. This is one more example of how our fine entertainment conglomerates join together to make bigger, more profitable entertainments, yes? Maximizing profits of the Big Properties, extending brands, and increasing cash flows are what it's about, after all.
In union, there is strength.