As Indiana Jones ended up at Disneyland, so will the Tall Blue People touch down at Disney World.
... Disney reached a long-term, exclusive licensing agreement with "Avatar" director James Cameron and his producing partner Jon Landau, as well as the film's financier and distributor, 20th Century Fox, to develop theme park rides and attractions based on the 2009 hit and its two planned sequels.
The first "Avatar"-inspired land is planned for Disney's Animal Kingdom, the newest of four theme parks at Walt Disney World in Orlando, Fla. Groundbreaking is planned for 2013, with an expected opening three years later. Executives estimate the cost of the project to be about $500 million. ...
Five hundred million bucks here, five hundred million there, and before you know it you're into serious money.
By contrast, the Anaheim Park cost $17 million to build.
But forget costs. This is one more example of how our fine entertainment conglomerates join together to make bigger, more profitable entertainments, yes? Maximizing profits of the Big Properties, extending brands, and increasing cash flows are what it's about, after all.
In union, there is strength.
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7 comments:
How many cents of each ticket sold are going to land on James pocket now?¿?
None, the deal gets him a percentage of food/beverage and merch sales within the land.
save the money the movie stunk now we'll have guys on stilts in tight blue tights walking around ...... pass, save it for cirque.
This just shows what at sh*thead Robert Iger is...he does NOTHING with an actual Disney film - the Lion King - in Animal Kingdom, but he pounces on a mediocre, overrated piece of eye candy like Avatar THAT DISNEY HAD NOTHING TO DO WITH.
God, when are the stockholders going to throw that clown out, like they did with Eisner?
"he does NOTHING with an actual Disney film"
Totally agree, I spent last weekend at Disneyland Paris and it sucked finding Marvel Merchandise inside the park and not Disney merchandise...
"This just shows what at sh*thead Robert Iger is...he does NOTHING with an actual Disney film - the Lion King - in Animal Kingdom"
Yeah, there's NOTHING Lion King related at Animal Kingdom! Except for the ultra popular and elaborate "Festival of the Lion King" show... and "Rafiki's Planet Watch"... and the crapload of Lion King merch... and the numerous character meet and greets that feature Lion King characters...
But other then that, ABSOLUTELY NOTHING Lion King related!
^The Festival of the Lion King show is ass. A half-baked mix of acrobatics and puppets. Cheap as hell, just the way Iger likes it when it comes to Disney-based attractions (see: the Pooh dark ride). "Rafiki's Planet Watch"? Are you SERIOUS? Again, a cheap attraction that involved no imagination and very little money in its making.
Never mind Lion King, where's Mary Poppins? And hell, never mind either of those, where's the fully-functional Yeti? Nice to know Iger's got his priorities straight...
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