The Reporter and Journal have various bits of good and bad news for Nick, Disney and Cartoon Network.
... Viacom’s Nickelodeon and Time Warner’s Cartoon Network have seen ratings declines among children between the ages of two and 11, while Walt Disney’s networks have shown diverging trends. ...
For Nickelodeon, Nielsen's data shows that 969,000 kids between the ages of two and 11 watched in September, down 11 percent from the year-ago period. ... Cartoon Network averaged 479,000 preteen viewers between Aug. 29 and Nov. 20, down 12 percent from the year-ago period. ... Disney XD averaged 149,000 in the period, down 1 percent, but Disney Channel has drawn an average of 924,000, up 5.9 percent.
The Hub, a joint venture channel of Hasbro and Discovery Communications, said its audience among kids 2-11 rose more than 50 percent to 46,000 compared with the year-ago period. ...
Nick's numbers have been sliding in the last couple of months, and Viacom topkick Philippe Dauman says he can't figure out why that would be. (I donno. Fewer little eyeballs clued to the flat screen, maybe?)
Nickelodeon has been producing more c.g.i. shows of late, and I don't know if that could have something to do with the falling numbers. But I do know that a decade ago, when Sony was making a push with more computer generated half-hours, it didn't result in a bunch more people watching the snazzy, 3-D shows than the traditional hand-drawn ones. Sony ultimately went back to the less-expensive pencil and paint-brush format.
I've long thought that making and broadcasting c.g. shows doesn't necessarily result in higher ratings. Kid viewers don't care if an animated show is computer generated or not, especially if they're three, four and five. In fact for some, it's kind of off-putting. They just want the half-hour to be colorful and fun-nee.
Of course, maybe it isn't the computer-generated graphics that are the problem, but less than totally entertaining content. Chilling thought.