The Mouse hops on the Band Wagon.
Disney Launches YouTube Streaming Rentals, Including Pixar and DreamWorks Titles
... Google announced Wednesday that Walt Disney Studios has partnered with YouTube as the latest rental partner on the streaming video hub. ...
Once upon a time, my father-in-law had shelves and shelves of VHS tapes (remember those?), all arranged alphabetically. More recently, people have their DVD or Blu-ray collections. But those seem to be going away, just as VHS disappeared fifteen or twenty years ago.
For the studios and entertainment labor unions, this presents a bit of a problem. Corporate cash flows ... and resulting contract residuals ... are mostly dependent on lots of little silver disks being purchased and popped into home-viewing devices. Getting everything from "the cloud" floating through the internet cuts into all of that.
Streaming movies is a new source of cash, of course, but so far the new river of moolah doesn't replace the money all those little silver disks provided when America was buying them in bulk ... just a few short moments ago.
Technology develops as it will, and drags the marketplace along with it. And players who like the status quo have to grit their teeth and get with the new realities. Otherwise they get left on the side of the road.