... on the t.v.
... Adult Swim programming—including Family Guy and Robot Chicken — accounted for 14 of the top 50 telecasts for the week on basic cable among adults ... The #1 television network among boys, Cartoon Network once again ranked as the #1 television network--broadcast & cable--in early prime time (7-9 p.m.) among all boys (2-11, 6-11, 9-14) 18-34 ...
Robot Chicken (Sunday, 10 p.m.) continues to chart solid double-digit delivery gains among targeted young adult and young male demos. ...
The pattern in cartoon cable networks has been: Cartoon series fall a bit. Execs panic, order up live-action, which does even worse. Cable network orders up more animation. which pulls the fat out of the fire.
... Adventure Time (Monday, 7:30 p.m.) ranked as the #1 telecast of the WEEK among boys 6-11 on all TV
The success Viacom allowed to get away must rankle execs at Nickelodeon. They had AT in their wheelhouse, since it had been produced as a network pilot under their "shorts program." But the powers-that-be declined to greenlight it to series, and Fred Seibert shopped the series elsewhere.
Cartoon Network came to the pilot's rescue and did a series order. Next thing you know, Adventure Time is a hit and (I'm guessing here) Nick execs are gnashing their rectums.
No corporate higher-ups like to be shown to be "wrong." But somebody in the Viacom hierarchy was clearly wrong about AT. Let's hope that no heads were lopped off for this screwup.