Tuesday, May 17, 2011

Another Big Reason For Animation

Lest we forget.

Walt Disney Co.'s Disney Consumer Products unit once again ranked as the top licensor in the world in 2010 with $28.6 billion in retail sales ... Toy Story 3, was the company's "most dominant property of the year" at retail ...

Time Warner's Warner Bros. Consumer Products came in fifth with $6 billion, ... followed by Viacom's Nickelodeon Consumer Products with $5.5 billion ... DreamWorks Animation with around $3 billion in estimated retail sales of licensed product ... Cartoon Network Enterprises, with $2.4 billion (up from $2.1 billion in 2009) ...

Etc., etc.

It's often overlooked how animation drives merchandise here and around the world, from the early days of Mickey Mouse until now. It's not just about the theater tickets, the DVDs and the Blu-Rays.


Unknown said...

Good sharing.

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Coloman said...

Doesn't Warner Brothers own Cartoon Network? I would assume WB's profits are DC Comics and Scooby Doo related? They don't do much with the Looney Tunes or Hanna Barbara characters anymore... at least in regards to toys.

What I'm really intrigued by is Dreamworks. Dragon merchandise was exclusive to Wal-Mart (not that that's bad for buisness, just kind of limiting for 3 billion), and Shrek toys have never really sold all that well. There were Penguins of Madagascar stuff out, but not all of it seemed to sell through (well... the Penguins did, but the Lemur king character seems to be on clearance). Do the totals include video games and fast food promotions?

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