Friday, May 13, 2011

Ratings Win

One of Warner Bros. Animation's major entries has had a kind of rocky development. But the show has now launched, and the studio can breathe easier:

... Cartoon Network’s newest animated series The Looney Tunes Show (8 p.m.) premiered Tuesday night as the #1 show in its time period for all boy demos, posting double and triple-digit growth across the board compared to the 2010 time period. ...

I was talking to a Warner staffer shortly before I left for the Bay Area. He related:

There were some puckered sphincters around here. Everybody's happy that the show scored. If it hadn't, there would have been some careers that were changed ...

I haven't seen the show, but I've listened to Warner artists over the last few months and read some of the reviews. Whether or not TLTS is the ultimate reboot for Bugs and Co., it's always nice when a show fulfills rating expectations. It means that artists will keep working ... and our fine entertainment conglomerates will be more willing to underwrite more animated projects.


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