Sunday, April 17, 2016


So the trades do their usual speculation about why The Jungle Book did better than the prognosticators thought it would:

1. The X-Factor.

2. Social Media.

3. Great Reviews.

4. Disney’s Track Record.

5. Nobody Wants to Over-Predict. ...

Shorter answer: Everybody's looking in the rearview mirror. Everybody's just making educated guesses that, when you strip the three and four-syllable words away, aren't that educated.


Unknown said...

The fact that it's a supremely entertaining piece of film making is scarcely mentioned (aside from the mention of the reviews). All listed above may have helped get asses in seats, but they will stay there because the movie is THAT GOOD.

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