Thursday, April 14, 2016

The Indian Animation Industry

The sub-continent continues to grow its animation industry, but still sees top-tier talent emigrate elsewhere.

... India’s animation industry generated revenues to the tune of Rs.51.1 billion in 2015, marking a growth rate of 13.8 percent, according to a FICCI-KPMG report. ...

[India has] nearly 300 animation, 40 visual effects and 85 game development studios with over 15,000 professionals working for them, and these cater to not just the movie world but also to small screen content for children and regional platforms. ...

Every six to nine months an upbeat article on India's future as a creative hub for animation appears. While it's true that the business is slowly gaining some traction in Mumbai and other Indian cities, India remains more a "a talent pool for animation content" than a creator of content.

In recent years Indian animators and tech directors with ambition and drive have often left the sub-continent to pursue dream elsewhere. Tech director Avneet Kuar is no exception. She was interviewed for the article directly above from Los Angeles where she works at Walt Disney Animation Studios on CG features, the most recent of which is Zootopia.

That tells you what you need to know about the Indian animation business. A fine launching pad for talent, but not where the A-class talent remains for very long.


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