... for Cartoon Network. Which seems to be doing well, by golly.
... Across March 2012, Cartoon Network stands as television’s #1 network—broadcast and cable--for boys (2-11, 6-11, 9-14) in Early Evening Prime (7-9 p.m.). Versus March last year, prime delivery grew by strong double digits across the board: average kids 6-11 (665,000) grew by 29%, kids 2-11 (935,000) by 25% and kids 9-14 (516,000) by 29%. Average Total Day delivery saw double-digit increases across all kid demos, between 16% - 24% in March.
Monday nights (7-9 p.m.) ranked #1 among all boy demos, posting delivery gains across all kids and boys demos between 2% - 14% across March. Both Adventure Time (7:30 p.m.) and Regular Show (8 p.m.) ranked as the #1 show in their time periods among all kids (2-11, 6-11, 9-14) and boys (2-11, 6-11, 9-14).
Tuesday, Wednesday, Thursday and Friday nights (7-9 p.m.) also ranked #1 for boys 2-11, 6-11 & 9-14. Tuesday and Wednesday nights charted impressive double- and triple-digit delivery gains across the board—between 40% - 109%—and each boasted multiple shows (The Amazing World of Gumball, Level Up, Adventure Time, Johnny Test) that ranked as the #1 telecast in their time periods among boys. ...
A couple of years ago, an exec at CN was lamenting the net's sliding ratings. What a difference a few dozen months makes.
The paragraphs above go a long way to explaining why our fine, entertainment conglomerates are interested in making animated entertainment. The costs are more than competitive, and the shelf life goes on forever.