Tuesday, March 27, 2012

Cartoon Ratings

... for Cartoon Network. Which seems to be doing well, by golly.

... Across March 2012, Cartoon Network stands as television’s #1 network—broadcast and cable--for boys (2-11, 6-11, 9-14) in Early Evening Prime (7-9 p.m.). Versus March last year, prime delivery grew by strong double digits across the board: average kids 6-11 (665,000) grew by 29%, kids 2-11 (935,000) by 25% and kids 9-14 (516,000) by 29%. Average Total Day delivery saw double-digit increases across all kid demos, between 16% - 24% in March.

Monday nights (7-9 p.m.) ranked #1 among all boy demos, posting delivery gains across all kids and boys demos between 2% - 14% across March. Both Adventure Time (7:30 p.m.) and Regular Show (8 p.m.) ranked as the #1 show in their time periods among all kids (2-11, 6-11, 9-14) and boys (2-11, 6-11, 9-14).

Tuesday, Wednesday, Thursday and Friday nights (7-9 p.m.) also ranked #1 for boys 2-11, 6-11 & 9-14. Tuesday and Wednesday nights charted impressive double- and triple-digit delivery gains across the board—between 40% - 109%—and each boasted multiple shows (The Amazing World of Gumball, Level Up, Adventure Time, Johnny Test) that ranked as the #1 telecast in their time periods among boys. ...

A couple of years ago, an exec at CN was lamenting the net's sliding ratings. What a difference a few dozen months makes.

The paragraphs above go a long way to explaining why our fine, entertainment conglomerates are interested in making animated entertainment. The costs are more than competitive, and the shelf life goes on forever.

5 comments:

Anonymous said...

...which makes me wonder: where are all the cartoons targeted for the other 50% of kids: girls?

Anonymous said...

Watching the Disney Channel. And not watching cartoons. Duh.

Anonymous said...

jester says: It's better to make a show where it's fun for all ages instead of targeting one group. I like CN better than nickelodeon. All nick shows are nothing but live action teeny bopper shows. Although CN have some shows(real) that just don't belong their sense it's a network that only airs cartoons. Even logo says it.

Anonymous said...

Well I was surprised and excited to find Toonami was being aired on APril first...that's the problem, I don't know if this is a cruel harsh joke that is just to tease the viewers. I'm honestly hoping that toonami stays with us for a while, because If it doesn't, I'm going to be serverly PISSED!. The only reason I watched cartoon network was for Toonami, after they took it away it was only for adult swim, and I only watched two episodes. If they take Toonami away again, it'll be like breaking my heart again. I honestly acted like a complete child when Toonami was being aired. If toonami is taken away again, I hope Cartoon network like how it's ratings soared because I will never come back to this network again, and I hope others will do the same.

Anonymous said...

Well I was surprised and excited to find Toonami was being aired on APril first...that's the problem, I don't know if this is a cruel harsh joke that is just to tease the viewers. I'm honestly hoping that toonami stays with us for a while, because If it doesn't, I'm going to be serverly PISSED!. The only reason I watched cartoon network was for Toonami, after they took it away it was only for adult swim, and I only watched two episodes. If they take Toonami away again, it'll be like breaking my heart again. I honestly acted like a complete child when Toonami was being aired. If toonami is taken away again, I hope Cartoon network like how it's ratings soared because I will never come back to this network again, and I hope others will do the same.

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