For Disney Jr. comes to town!
The cartoon will debut on Disney Junior, a cable-TV network for 2- to 7-year-olds that the company is launching on March 23 ...
Disney is shuttering Soapnet, a 12-year-old channel devoted to soap operas, and shifting those subscribers over to what will be its fourth network aimed at families and young people, after ABC Family, the Disney Channel, and Disney XD, a four-year-old channel for boys. “It’s a better monetizaton of beachfront property,” says David Bank, an entertainment analyst at RBC Capital Markets. ...
An animated TV show costs about $13 million for a 26-episode season—a fraction of the price tag for a major motion picture—and can fuel sales of related products for years, says Sean Cocchia, general manager of Disney Channels Worldwide.
Strip away the glitter and pixie dust, and you'll find it's all about the toys and the dollies.
As it was in the 1980s, when Filmation pioneered toy promotion with shows like He-Man and the Masters of the Universe and She-Ra, Princess of Power, so it is in the merry 21st century with Disney, Viacom and their array of cable networks. (Filmation had to make do with syndication on over-the air stations, since that was then the only big distribution network going.)
Our fine conglomerates have figured out that the cash streams are interlocking and mutually reinforcing. That cartoons beget toys in the hands of five-year-olds. And five-year-olds don't care if the
half-hour advertisement cartoon is hand-drawn or CGI. Since hand-drawn animation for television is cheaper than computer generated images, hand-drawn is the medium of choice for kiddie t.v.
So. You want hand-drawn cartoons to survive and thrive? Go buy your kid a Phineas and Ferb action figure.