You can never have enough players in the animation game.
Tuesday night at the SXSW Film festival, local fixture Robert Rodriguez took to the ACL Live stage at the Moody Theater to announce several new Quickdraw Productions initiatives ... Rodriguez is set to launch an animation company called Quickdraw Animation, with two feature-film projects already in the works ...
Quickdraw Animation will be its own entity with its own financing and infrastructure devoted to making CG-animated feature films. The first two films are Heavy Metal and a family film, both of which have finished scripts and are moving into storyboard pre-production phases. ... For the new animation company, he will keep a core group of 6-8animators in-house at his Austin-based Troublemaker Studios to mastermind all the story and visual elements before using sister companies to finish the animation.
It isn't lost on film companies that quality animation is a growth industry.
Vilenski Verbinski develops a feature in his living room, and ends up winning an Oscar.
Chris Meledandri starts a new enterprise called Illumination Entertainment, and its first two cartoon offerings finish #1. (And the second effort, The Lorax, knocks off Disney's $250 million entry in the second week of its release.)
Small wonder Rodriguez wants to jump into animation whirl. Half of Hollywood is trying to elbow its way in, so why not him?