Digital Tracking: ‘Inside Out’ Tussles With Dinos For $75 million
“Inside Out” has put up huge numbers, with an impressive 126 million YouTube views and a healthy 35 million Facebook video views on top of that. This is around twice as many views as “Home” and “Spongebob: Sponge Out of Water” delivered earlier this year, when both opened in the mid-50s.
The “Inside Out” total is partly driven by a series of short videos created to introduce each character/emotion. ...
A week ago, the box office projections/totals for Jurassic World kept going up ... and up ... and up some more. A day or two ago, Inside Out was projected to earn $60-$65 million; now it's looking at $75 million.
How accurate are digital/social media prophecies?
Good but not great. Digital tracking foretold that Tomorrowland would collect between $35 and $40 million on its opening weekend, but the picture ended up at $33 million (whoops).
Fancy projections are fine, but they are still projections. It's like Samuel Goldwyn said all those years ago, "When audiences don't want to go see your movie, you can't stop them."