Your B.O.

... is owned by Universal, an exec producer named Spielberg, and Chris Pratt.

The biggest Friday openings ever to date are Warner Bros’ 2011 Harry Potter And The Deathly Hallows 2 with $91.0M on Friday, followed by this May’s Disney/Marvel’s Avengers: Age Of Ultron with $84.4M. Next comes 2012’s Marvel’s The Avengers with $80.8M and Warners’ 2012’s Dark Knight Rises with $75.5M.

Jurassic World is tracking 12% ahead of DKR on fewer screens (4,273 vs. 4,404). Jurassic World, which has a running time of only 117 minutes compared with Dark Knight Rises (165 minutes), will have the benefit of extra plays. ...

Every time the trades look at the big dinosaur picture, the numbers go up. It was going to do $140 million for the weekend a couple of days ago, maybe $120 mill. And now?

WEEKEND DOMESTIC BOX OFFICE

1). Jurassic World (UNI), 3,274 theaters / $78.6M Fri. / 3-day cume: $181M / Wk 1

2). Spy (FOX), 3,715 theaters (+4%)/ $5M Fri. (-52%)/ 3-day cume: $16.3M (-44%) / Total cume: $57.4M / Wk 2

3). San Andreas (WB), 3,535 theaters (-277) / $3M Fri. (-61%) / 3-day cume: $10.5M (-59%) / Total cume: $118.7M/ Wk 3

4). Insidious Chapter 3 (FOC), 3,014 theaters (+12)/ $2.8M Fri. (-74%) / 3-day cume: $8.6M (-62%) / Total cume: $38.7M / Wk 2

5). Pitch Perfect 2 (UNI), 2,677 theaters (-726) / $1.5M Fri. (-42%)/ 3-day cume: $4.5M (-41%)/ Total cume: $169.1M / Wk 5

6). Entourage (WB), 3,108 theaters (0) / $1.3M Fri. (-64%)/ 3-day cume: $4M (-61%) / Total cume: $25.5M/ Wk 2

7). Mad Max: Fury Road (WB), 2,234 theaters (-486) / $1.2M Fri. (-49%) / 3-day cume: $3.94M (-50%) / Total cume: $138.2M / Wk 5

8). Tomorrowland (DIS), 2,540 theaters (-472)/ $1.2M Fri. (-46%) / 3-day cume: $3.91M (-41%) / Total cume: $84M / Wk 4

9). Avengers: Age of Ultron (DIS), 2,156 theaters (-315) / $1.1M Fri. (-42%) / 3-day cume: $3.5M (-45%) / Total cume: $444.6M / Wk 7

10). Love & Mercy (RSA), 573 theaters (+92)/ $454K Fri. (-29%) / 3-day cume: $1.5M (-30%)/ Total cume: $4.5M / Wk 2

Everybody is now into franchises (even old ones). And that will be where the money goes and what gets made, for the most part. It's where our fine, entertainment conglomerates will be going, like it or not.

Add On: The box office for Jurassic World keep going up ... and up:

... The opening weekend for Universal’s Jurassic World is being called at $204.59M, making the fourth Jurassic Park film the second biggest bow at the domestic B.O. of all-time, overtaking Disney’s Marvel Avengers: Age of Ultron‘s ($191.27M) and sitting right under the all-time opening champ Avengers which zapped $207.4M back in May 2012. ...