Sunday, June 14, 2015

The Blue Franchise

The one that doesn't display Avatar in the title.

Sony Pictures Animation unveils Get Smurfy as the title for the studio’s until-now movie-without-a-name third adventure in the brave blue world. Casting has been firmed with pop star Demi Lovato giving voice to the single Smurfette, Rainn Wilson seizing the role of the villainous Gargamel as well as the previously announced Mandy Patinkin as Papa Smurf. ...

Directed by Kelly Asbury and produced by Jordan Kerner, Get Smurfy opens March 31, going up against Walt Disney Pictures’ adaptation of Japanese manga comic Ghost In The Shell ....

The Smurfs have traveled well over the years, going from TV to theatrical formats.

Kelly Asbury is a longtime veteran with lots of experience with smallish characters. He directed Diz Co's Gnomeo and Juliet in 2001, and before that DWA's gargantuan hit Shrek 2. So a Smurf's movie fall right in the middle of his wheel house.

And Sony, of course, is doing what all our fine, entertainment conglomerates are doing: Looking to make another installment of a popular franchise. (Although the Smurfs sometimes pay off like gangbusters, and sometimes don't. We'll see what happens this time around.)


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