Sunday, June 17, 2012

The Foreign Accumulation

As Mad 3, performs domestically, so does it do overseas:

Dropping a relatively modest 31% from its opening foreign launch, DreamWorks Animation’s Madagascar 3: Europe’s Most Wanted claimed the No. 1 offshore box office spot for the second consecutive weekend with $53 million drawn from 10,957 locations in 43 markets.

That puts the overseas gross total accumulated by the second sequel in the animation franchise at $157 million. ...

Based on the Koch box-office muliplier, Mad 3 should earn between $190 million and $220 million domestically, and something north of $300 million overseas. (Of course, Brave should take a bite out of next weekend's performance, but we'll just have to wait and see. Brilliant move, releasing three high-profile animated features so close together. Gives them all a chance to cannibalize each other. Yippee.)

Meantime, Dr. Seuss' The Lorax still hovers just below the $100 million mark in overseas gross. If the foreign box office matched Lorax's domestic take, it would be above $400 million.


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