Saturday, June 30, 2012

Cartoon Network Rising

Ted Turner's animated cable outfit continues to prosper:

Cartoon Network in June 2012 ranked as television’s #1 network for total day delivery of boys 2-11, 6-11 & 9-14. Monthly average growth among targeted kid demos vs. June 2011 include kids 2-11 (up 6%, 712,000), kids 6-11 (up 8%, 492,000) and kids 9-14 (up 23%, 505,000).

Also across June, Cartoon Network ranked as the #1 television network (broadcast & cable) among kids (2-11, 6-11, 9-14) and boys on Monday night.

Across June 2012, Adult Swim ranked as television’s #1 network for Total Day Delivery of young adults 18-34, 18-24 and 18-49 as well as men 18-34 & 18-24.

The season premiere of Aqua Something You Know Whatever (Sundays, 12 a.m.) ranked #1 in its time period among adults and men 18-24, and posted double-digit delivery gains including an 88% increase among adults 18-24 (256,000). ...

Meanwhile, the Disney Channel topped longtime rival Nickelodeon in kids' demographics:

Disney Channel delivered its largest competitive advantage ever over runner-up Nickelodeon, surpassing the #2 TV network by 5% in Kids 2-11 (902,000 vs. 861,000), by 31% in Kids 6-11 (594,000 vs. 454,000) and by 44% in Tweens 9-14 (500,000 vs. 347,000). Moreover, this marked Disney Channel’s 4th quarter in a row topping Nickelodeon by double-digit percent margins in Kids 6-11 and Tweens 9-14.

The way I read the above, the Disney Channel triumphed in the second quarter; Cartoon Network came on strong in June.

And when you look at the cartoon shows for kids that have come out on top, they seem to be hand-drawn product, which underscores what I've suspected for a long time: On the t.v. kids don't give two hoots if the cartoon is hand-drawn or C.G.I.

Unlike theatrical animated product, in the television realm, c.g. doesn't necessarily make a show a ratings winner. Characters and story do that. (What a surprise.)


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